Yesterday — #MartechDay, yay! — we introduced the world 2022 internet marketing technological innovation landscape, after getting a 12 months off in 2021. It grew a remarkable 24% to 9,932 options. To make it readable, we in fact manufactured it completely interactive at martechmap.com, the place you can lookup, filter, zoom, and far more. It’s really wild.
But irrespective of its intellect-boggling scale, the martech landscape has normally been a sidebar to the serious story of how engineering is switching advertising and marketing. The genuinely interesting stuff for me is how marketers leverage these tools with strategy, expertise, and creativeness to attain extraordinary outcomes for their companies and their prospects.
This is why The Stackies: Advertising Tech Stack Awards are my favourite group function in the martech sector. Each and every 12 months, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the distinct merchandise they use. But the ideal types express how they consider about their stack conceptually. How does it in shape into their organizational operating system? How does it guidance their buyer journey?
Collectively, they give us some insight into how martech is currently being used.
And, simply because it’s also a pleasurable awards program, quite a few structure their stack slides with a minimal added pizzazz. Not essentially relevant to the stack’s mission, but entertaining to look at.
This calendar year, 32 organizations sent in stack illustrations. You can see all of them in the free of charge Point out of Martech 2022 report we produced yesterday — The Stackies start on web site 31. (And if you want to see the ones from earlier several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per qualified entry to a non-revenue. In the past, we have donated to companies that promote range and inclusion in martech. This calendar year, given the awful problem in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Each and every 12 months, we also select 5 “winners” for the awards. I put winners in prices mainly because, although the ones we find are great illustrations of martech stacks that have introduced a little something significantly useful or imaginative to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech local community as a total wins from this magnificent corpus of authentic-planet stack examples.
4 Winning Stacks from 2021, Updated for 2022
My gratitude is specifically huge for firms who enter The Stackies multiple yrs in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this 12 months with updated slides, and wow, they are critically great. They thoroughly qualify as winning entries yet again.
Even so, we required to spread the enjoy a bit to contributors who didn’t just get past 12 months. So when we didn’t opt for them as winners for 2022, they truly ought to have to be regarded as “standing winners” from final 12 months.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to lead to The Stackies! These types of a great way to aid the broader martech group.
5 Martech Stacks from New Winners in 2022
Even now, deciding on five winners between all the remaining excellent entries was tricky. These are the ones we chosen, but I strongly persuade you to download the entire set in the Point out of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to those organizations to permit them know you recognize their contributions.
Our five picks, in alphabetical purchase:
Again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so many amazing entries from the AMA, Annum, Cvent, Electronic Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Test them all out.
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